Game mechanics are also crossing over into the world of theater. Punchdrunk, the immersive and interactive theater company behind hits like Sleep No More and The Drowned Man recently announced that “the future of interactive audience experience will be at the cross section of gaming and theatre.” Earlier this month, the company revealed a new partnership with Niantic, creators of the augmented reality Pokemon Go game. The venture promises to break new ground, taking the theatrical experience outside the walls of the theater and into real world.
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Bulletproof the Interrogation borrows heavily from gaming, and content creators are increasingly looking to fuse the thrill of the gaming experience into traditional entertainment mediums. UK startup Maze Theory is currently developing an interactive gamescape based on the hit BBC TV drama Peaky Blinders. Players will be able to enter a meticulous recreation of the world of the Shelby crime syndicate, infiltrating their circle, earning their trust and helping them defeat a rival gang. Peaky Blinders: The Kings Ransom promises ‘humanlike’ interactions, made possible through advanced AI technology which will allow characters to respond in real-time to players’ words, gestures and body language.