Wolfe explained to Wunderman Thompson Intelligence, “From the time I started writing songs (age 8) and discovered my parents’ record collection, I saw records as musical books, with the artwork providing the perfect backdrop for the story, and I loved opening them up and entering into the world of the album. There was also a ritual to the occasion. I started imagining what my album could look like, what it could feel like, what worlds I could create. When it was time for my first album to be released, it was a very different era with the digital replacing the physical. So I thought about how to connect the two and that’s what my work became centered around: reimagining the vinyl experience but for today.”
It sure sounds like futuristic stuff, but Tõke is convinced that the need for this kind of technology is going to be in-demand sooner than we might think. Mark Zuckerberg has already opined that more than 40 percent of time in VR will be spent on social interactions, which call for realistic avatars. There is similar promise in everything from gaming to retail settings.
Even without a good camera, you can make a great video. One way is to make the video "about" being cheaply made, like the Blair Witch Project or the experimental films of Kuchar. If you aren't going for the D.I.Y. aesthetic, one way to make a cheap camera still look good is to focus on keeping the camera level, using a tripod or other flat surface. As far as editing goes, there are some great movies that don't have any edits at all, like Warhol's Vinyl or Snow's Wavelength. That said, you'll probably want to edit. Check out free or low-cost editing programs online.
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The sun is one of the best light sources for video. If you’re filming in natural light, do your best to get your footage in the morning or evening, when the light is softer. Midday light coming from straight overhead can cast harsh shadows on your subjects, while morning and evening light is more flattering. If you do have to film in the middle of the day, try to do so on a cloudy day, or find a shady area for softer light.
Be alive! Act like you're talking to someone. Don't read of your script, just hit the main points. Don't stare at the camera, or any individual object. Even if you stay facing the camera, shift your weight, use limited hand gestures, speak with more than monotone, and use your face to reinforce your words. If possible add jokes, even if they are corny.