Wolfe explained to Wunderman Thompson Intelligence, “From the time I started writing songs (age 8) and discovered my parents’ record collection, I saw records as musical books, with the artwork providing the perfect backdrop for the story, and I loved opening them up and entering into the world of the album. There was also a ritual to the occasion. I started imagining what my album could look like, what it could feel like, what worlds I could create. When it was time for my first album to be released, it was a very different era with the digital replacing the physical. So I thought about how to connect the two and that’s what my work became centered around: reimagining the vinyl experience but for today.”
“We’re working with some movie studios to look at promotional work,” Tõke continued. “That could be something like turning yourself into a particular character, which can then be printed as a figurine. We also think gaming is a big use-case, since you’ll be able to put yourself into a game and play with your friends. Finally, we’re very excited about connecting people through virtual reality to create more authentic social interactions. You’ll be able to speak with friends, family, or colleagues in the virtual space — but as yourself. That’s the ultimate goal.”
Events designed for Corporate, Education and Non profits, avatars have mainly an interactive role. For example, in a convention, fair or any other type of commercial activity, businesses can arrange their booths or information stands with 3D avatars that stand for the company representatives. This way, attendees will be able to contact with assistants and solve their doubts in the moment.
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In a run of six shows, viewers submitted artworks on a theme proposed by contemporary artist and presenter Grayson Perry, who conducted Zoom chats with the artists to hear the stories behind their work. Crombie, speaking at a recent CogX festival panel, said that the show was “radically empowering for the audience” who embraced the participation element, and that the concept “has energized and revitalized what the whole proposition of an arts programme is.”
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