Welcome to the Future of remote events! Technology has once again become the answer to many of corporative needs and virtual events are the chosen setting for the professionals and the business leaders who did not want to be left behind. Because numerous meetings and events have canceled, postponed, or rescheduled due to the coronavirus outbreak, NextGen Event Co. has been finding fresh and innovative ways to keep clients and event pros moving forward in the virtual world. Some examples include Virtual event platforms utilizing avatars to provide a gamified yet connected experience for guests and planners alike. Think: The Sims—but for meetings and events!
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It sure sounds like futuristic stuff, but Tõke is convinced that the need for this kind of technology is going to be in-demand sooner than we might think. Mark Zuckerberg has already opined that more than 40 percent of time in VR will be spent on social interactions, which call for realistic avatars. There is similar promise in everything from gaming to retail settings.
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Use simple transitions. Do not use flipping, rotating, spinning, shattering, melting, zooming, or otherwise obnoxious animations. While they may look cool they will not make your video look cool. The best transitions to use are fading to black (on YouTube choose color fade -> black) or no transitions (also called a hard transition). Also other ones that can be used are; fading to white, cross blur, cross fade, and wipe.
Just like at an in-person venue, the Virtual world includes an Expo Hall, complete with an exhibitor floor, auditoriums, meeting rooms, a lobby, social spaces, and more; board rooms equipped with presentation tools and screens; and stages, which can be set up in various locations such as the beach or rooftop. Plus, users can easily “teleport” to these different spaces, or they can navigate using the arrow keys. The platform can be used with a VR headset, but it can also be explored via a Desktop browser.
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It’s okay not to have a lot of views or audience interaction when you start out. Everybody has to start somewhere, and some channels naturally have more mass appeal than others, which gives them an advantage in picking up new viewers. But as you create and publish more videos, your viewership should grow over time. Having lots of videos, but almost no views, can make your channel seem amateurish to the viewers who do come along.
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Offering an interactive, multi-stage experience with a stellar line-up of DJs, underground acts and visual artists, Lost Horizon was streamed live via Twitch and Beatport and across social media on 3 & 4 July. Created in partnership with Sansar, Wookey Technologies’ photorealistic platform for events, the festival took place in a 3D rendered game-like landscape complete with “computer-generated avatars and green screen ‘hologram’ performances.” Much like any other festival, attendees in virtual reality (VR) were able to wander from stage to stage and chat and interact with others, with one key difference: at Lost Horizon, they were avatars.
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Technology provides the possibility of organizing corporative events with realistic avatars that will not only meet the needs of the participants, but also draw their attention. 3D Virtual Events meetings are followed through a screen, so we risk losing our audience’s interest and that they may exit the meeting. To avoid that, it is necessary to present a virtual platform attractive enough that recreates these real-life situations with a touch of creativity.
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More than mere pandemic stopgap solutions, virtual gigs and festivals have long-term potential. Apart from the huge, borderless audiences, they also provide valuable opportunities for both inclusivity and transcendence. As Lost Horizon’s creative director Kaye Dunnings explained at the (also virtual) CogX festival in London recently, “You can transcend anything through an avatar. You can create it how you want and customize it yourself. People that maybe are limited physically can walk anywhere, jump and bounce and teleport around the space.”
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