Offering an interactive, multi-stage experience with a stellar line-up of DJs, underground acts and visual artists, Lost Horizon was streamed live via Twitch and Beatport and across social media on 3 & 4 July. Created in partnership with Sansar, Wookey Technologies’ photorealistic platform for events, the festival took place in a 3D rendered game-like landscape complete with “computer-generated avatars and green screen ‘hologram’ performances.”  Much like any other festival, attendees in virtual reality (VR) were able to wander from stage to stage and chat and interact with others, with one key difference: at Lost Horizon, they were avatars.
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Just like at an in-person venue, the Virtual world includes an Expo Hall, complete with an exhibitor floor, auditoriums, meeting rooms, a lobby, social spaces, and more; board rooms equipped with presentation tools and screens; and stages, which can be set up in various locations such as the beach or rooftop. Plus, users can easily “teleport” to these different spaces, or they can navigate using the arrow keys. The platform can be used with a VR headset, but it can also be explored via a Desktop browser.

3D Virtual platforms provide a way of connecting in places which break the constrains of physical environments, becoming tools of extraordinary power in situations where a company has delegates in various geographical areas, remote workers or in the case of requiring a number of participants to be involved.   While it is true that applications such as Zoom or hangouts are effective options for video conference meetings or web seminars, they are not designed to hold events where hundreds of attendees take part simultaneously and aim to interact with each other.
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3D Virtual platforms provide a way of connecting in places which break the constrains of physical environments, becoming tools of extraordinary power in situations where a company has delegates in various geographical areas, remote workers or in the case of requiring a number of participants to be involved.   While it is true that applications such as Zoom or hangouts are effective options for video conference meetings or web seminars, they are not designed to hold events where hundreds of attendees take part simultaneously and aim to interact with each other.

Welcome to the Future of remote events! Technology has once again become the answer to many of corporative needs and virtual events are the chosen setting for the professionals and the business leaders who did not want to be left behind.  Because numerous meetings and events have canceled, postponed, or rescheduled due to the coronavirus outbreak, NextGen Event Co. has been finding fresh and innovative ways to keep clients and event pros moving forward in the virtual world. Some examples include Virtual event platforms utilizing avatars to provide a gamified yet connected experience for guests and planners alike. Think: The Sims—but for meetings and events!

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Game mechanics are also crossing over into the world of theater. Punchdrunk, the immersive and interactive theater company behind hits like Sleep No More and The Drowned Man recently announced that “the future of interactive audience experience will be at the cross section of gaming and theatre.” Earlier this month, the company revealed a new partnership with Niantic, creators of the augmented reality Pokemon Go game. The venture promises to break new ground, taking the theatrical experience outside the walls of the theater and into real world.
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This is precisely the value of avatar-based platforms: the interactivity. That is why this is the next step companies should take and use in their strategies. It is not enough to have the events done virtually, it is necessary to use scenarios where the ‘personal contact’ feels as real as possible, where our relations are close despite being afar. 

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It sure sounds like futuristic stuff, but Tõke is convinced that the need for this kind of technology is going to be in-demand sooner than we might think. Mark Zuckerberg has already opined that more than 40 percent of time in VR will be spent on social interactions, which call for realistic avatars. There is similar promise in everything from gaming to retail settings.
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