Be alive! Act like you're talking to someone. Don't read of your script, just hit the main points. Don't stare at the camera, or any individual object. Even if you stay facing the camera, shift your weight, use limited hand gestures, speak with more than monotone, and use your face to reinforce your words. If possible add jokes, even if they are corny.
These concepts reflect a desire on the part of audiences to see themselves at the heart of the action, to actively engage rather than passively consume. Shows that can authentically offer viewer participation will reap the rewards, according to Neil Crombie of TV production company Swan Films. Crombie is executive producer of Grayson’s Art Club, an arts show conceived for lockdown for the British broadcaster Channel 4. The show ditched the traditional format of expert art critics dispensing wisdom and instead created a collective, meaningful experience for the nation.
On the other hand, B-roll is the process of using alternative footage spliced together with the main footage. What it does is that the alternative footage complements the main footage or the story you’re presenting. A typical example is when you’re narrating a story, or when you’re doing an interview. It would be too boring to watch at the person talking. B-roll is what makes it exciting and engaging for viewers.
Thanks to advances in digital technology, entertainment is now delivering richer, deeper and more immersive experiences for audiences. Content and experiences now deftly blend reality with the virtual, offering multiple entry points and deeper experiential layers. Today’s empowered audience expects freedom: to explore, experiment and most importantly, participate.
In a run of six shows, viewers submitted artworks on a theme proposed by contemporary artist and presenter Grayson Perry, who conducted Zoom chats with the artists to hear the stories behind their work. Crombie, speaking at a recent CogX festival panel, said that the show was “radically empowering for the audience” who embraced the participation element, and that the concept “has energized and revitalized what the whole proposition of an arts programme is.”
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“We’re working with some movie studios to look at promotional work,” Tõke continued. “That could be something like turning yourself into a particular character, which can then be printed as a figurine. We also think gaming is a big use-case, since you’ll be able to put yourself into a game and play with your friends. Finally, we’re very excited about connecting people through virtual reality to create more authentic social interactions. You’ll be able to speak with friends, family, or colleagues in the virtual space — but as yourself. That’s the ultimate goal.”

More than mere pandemic stopgap solutions, virtual gigs and festivals have long-term potential. Apart from the huge, borderless audiences, they also provide valuable opportunities for both inclusivity and transcendence. As Lost Horizon’s creative director Kaye Dunnings explained at the (also virtual) CogX festival in London recently, “You can transcend anything through an avatar. You can create it how you want and customize it yourself. People that maybe are limited physically can walk anywhere, jump and bounce and teleport around the space.”

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Events designed for Corporate, Education and Non profits, avatars have mainly an interactive role. For example, in a convention, fair or any other type of commercial activity, businesses can arrange their booths or information stands with 3D avatars that stand for the company representatives. This way, attendees will be able to contact with assistants and solve their doubts in the moment.
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3D avatars props colours and look of clothing, hair, skin, accessories


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The sun is one of the best light sources for video. If you’re filming in natural light, do your best to get your footage in the morning or evening, when the light is softer. Midday light coming from straight overhead can cast harsh shadows on your subjects, while morning and evening light is more flattering. If you do have to film in the middle of the day, try to do so on a cloudy day, or find a shady area for softer light.

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