Offering an interactive, multi-stage experience with a stellar line-up of DJs, underground acts and visual artists, Lost Horizon was streamed live via Twitch and Beatport and across social media on 3 & 4 July. Created in partnership with Sansar, Wookey Technologies’ photorealistic platform for events, the festival took place in a 3D rendered game-like landscape complete with “computer-generated avatars and green screen ‘hologram’ performances.” Much like any other festival, attendees in virtual reality (VR) were able to wander from stage to stage and chat and interact with others, with one key difference: at Lost Horizon, they were avatars.
Technology provides the possibility of organizing corporative events with realistic avatars that will not only meet the needs of the participants, but also draw their attention. 3D Virtual Events meetings are followed through a screen, so we risk losing our audience’s interest and that they may exit the meeting. To avoid that, it is necessary to present a virtual platform attractive enough that recreates these real-life situations with a touch of creativity.
This easy and flexible 3D head fitting UI design captures all human face shape possibilities. Deform points and lines to define the main structure, scale, and proportion of a head. The morphs can give subtle 3D shape variations while still maintaining a reasonable human form. With the cross functionality between the deforming and morphing functions, the head model can perfectly match the look of the original head and face of any photo, helping you develop accurate facial and talking animations afterwards.
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It sure sounds like futuristic stuff, but Tõke is convinced that the need for this kind of technology is going to be in-demand sooner than we might think. Mark Zuckerberg has already opined that more than 40 percent of time in VR will be spent on social interactions, which call for realistic avatars. There is similar promise in everything from gaming to retail settings.
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The fusion of digital and physical is helping to amplifying and elevate entertainment experiences, eliminating boundaries and expanding possibilities. Looking to the future, technologies from mixed reality to gestural, haptic and neural interfaces promise ever more intuitive, responsive and personalized experiences, with the viewer at the heart of the action.
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This is precisely the value of avatar-based platforms: the interactivity. That is why this is the next step companies should take and use in their strategies. It is not enough to have the events done virtually, it is necessary to use scenarios where the ‘personal contact’ feels as real as possible, where our relations are close despite being afar.
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