Your audio quality is actually more important than your professional video quality. Most people are willing to watch a video that’s not shot in HD or that’s even a little grainy, as long as everything else about it is good. But fuzzy, indistinct audio is usually enough to make anybody hit the “back” button within a few seconds of starting to play a video.

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On the other hand, B-roll is the process of using alternative footage spliced together with the main footage. What it does is that the alternative footage complements the main footage or the story you’re presenting. A typical example is when you’re narrating a story, or when you’re doing an interview. It would be too boring to watch at the person talking. B-roll is what makes it exciting and engaging for viewers.

The sun is one of the best light sources for video. If you’re filming in natural light, do your best to get your footage in the morning or evening, when the light is softer. Midday light coming from straight overhead can cast harsh shadows on your subjects, while morning and evening light is more flattering. If you do have to film in the middle of the day, try to do so on a cloudy day, or find a shady area for softer light.

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