Thanks to advances in digital technology, entertainment is now delivering richer, deeper and more immersive experiences for audiences. Content and experiences now deftly blend reality with the virtual, offering multiple entry points and deeper experiential layers. Today’s empowered audience expects freedom: to explore, experiment and most importantly, participate.
“We’re working with some movie studios to look at promotional work,” Tõke continued. “That could be something like turning yourself into a particular character, which can then be printed as a figurine. We also think gaming is a big use-case, since you’ll be able to put yourself into a game and play with your friends. Finally, we’re very excited about connecting people through virtual reality to create more authentic social interactions. You’ll be able to speak with friends, family, or colleagues in the virtual space — but as yourself. That’s the ultimate goal.”
It’s okay not to have a lot of views or audience interaction when you start out. Everybody has to start somewhere, and some channels naturally have more mass appeal than others, which gives them an advantage in picking up new viewers. But as you create and publish more videos, your viewership should grow over time. Having lots of videos, but almost no views, can make your channel seem amateurish to the viewers who do come along.
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Earlier in 2020, Sky TV celebrated the UK launch of a second series of their hit crime procedural Bulletproof with a complementary immersive digital experience, Bulletproof Interrogation. Players join two leading characters from the show (cops Bishop and Pike, played by Ashley Walters and Noel Clarke) in a tense sequence where they must help interrogate a serial killer bent on committing three murders. Created in partnership with Charisma.AI, the game deploys natural language processing and AI to allow fans to conduct a back and forth discussion with the suspect, where everything they say might influence the outcome.
Game mechanics are also crossing over into the world of theater. Punchdrunk, the immersive and interactive theater company behind hits like Sleep No More and The Drowned Man recently announced that “the future of interactive audience experience will be at the cross section of gaming and theatre.” Earlier this month, the company revealed a new partnership with Niantic, creators of the augmented reality Pokemon Go game. The venture promises to break new ground, taking the theatrical experience outside the walls of the theater and into real world.
Earlier in 2020, Sky TV celebrated the UK launch of a second series of their hit crime procedural Bulletproof with a complementary immersive digital experience, Bulletproof Interrogation. Players join two leading characters from the show (cops Bishop and Pike, played by Ashley Walters and Noel Clarke) in a tense sequence where they must help interrogate a serial killer bent on committing three murders. Created in partnership with Charisma.AI, the game deploys natural language processing and AI to allow fans to conduct a back and forth discussion with the suspect, where everything they say might influence the outcome.
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On the other hand, B-roll is the process of using alternative footage spliced together with the main footage. What it does is that the alternative footage complements the main footage or the story you’re presenting. A typical example is when you’re narrating a story, or when you’re doing an interview. It would be too boring to watch at the person talking. B-roll is what makes it exciting and engaging for viewers.

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Events designed for Corporate, Education and Non profits, avatars have mainly an interactive role. For example, in a convention, fair or any other type of commercial activity, businesses can arrange their booths or information stands with 3D avatars that stand for the company representatives. This way, attendees will be able to contact with assistants and solve their doubts in the moment.
Bulletproof the Interrogation borrows heavily from gaming, and content creators are increasingly looking to fuse the thrill of the gaming experience into traditional entertainment mediums. UK startup Maze Theory is currently developing an interactive gamescape based on the hit BBC TV drama Peaky Blinders. Players will be able to enter a meticulous recreation of the world of the Shelby crime syndicate, infiltrating their circle, earning their trust and helping them defeat a rival gang. Peaky Blinders: The Kings Ransom promises ‘humanlike’ interactions, made possible through advanced AI technology which will allow characters to respond in real-time to players’ words, gestures and body language.

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