3D Virtual platforms provide a way of connecting in places which break the constrains of physical environments, becoming tools of extraordinary power in situations where a company has delegates in various geographical areas, remote workers or in the case of requiring a number of participants to be involved.   While it is true that applications such as Zoom or hangouts are effective options for video conference meetings or web seminars, they are not designed to hold events where hundreds of attendees take part simultaneously and aim to interact with each other.

On the other hand, B-roll is the process of using alternative footage spliced together with the main footage. What it does is that the alternative footage complements the main footage or the story you’re presenting. A typical example is when you’re narrating a story, or when you’re doing an interview. It would be too boring to watch at the person talking. B-roll is what makes it exciting and engaging for viewers.

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Wolfe explained to Wunderman Thompson Intelligence, “From the time I started writing songs (age 8) and discovered my parents’ record collection, I saw records as musical books, with the artwork providing the perfect backdrop for the story, and I loved opening them up and entering into the world of the album. There was also a ritual to the occasion. I started imagining what my album could look like, what it could feel like, what worlds I could create. When it was time for my first album to be released, it was a very different era with the digital replacing the physical. So I thought about how to connect the two and that’s what my work became centered around: reimagining the vinyl experience but for today.”
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