Earlier in 2020, Sky TV celebrated the UK launch of a second series of their hit crime procedural Bulletproof with a complementary immersive digital experience, Bulletproof Interrogation. Players join two leading characters from the show (cops Bishop and Pike, played by Ashley Walters and Noel Clarke) in a tense sequence where they must help interrogate a serial killer bent on committing three murders. Created in partnership with Charisma.AI, the game deploys natural language processing and AI to allow fans to conduct a back and forth discussion with the suspect, where everything they say might influence the outcome.
More than mere pandemic stopgap solutions, virtual gigs and festivals have long-term potential. Apart from the huge, borderless audiences, they also provide valuable opportunities for both inclusivity and transcendence. As Lost Horizon’s creative director Kaye Dunnings explained at the (also virtual) CogX festival in London recently, “You can transcend anything through an avatar. You can create it how you want and customize it yourself. People that maybe are limited physically can walk anywhere, jump and bounce and teleport around the space.”
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Thanks to advances in digital technology, entertainment is now delivering richer, deeper and more immersive experiences for audiences. Content and experiences now deftly blend reality with the virtual, offering multiple entry points and deeper experiential layers. Today’s empowered audience expects freedom: to explore, experiment and most importantly, participate.
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