Just like at an in-person venue, the Virtual world includes an Expo Hall, complete with an exhibitor floor, auditoriums, meeting rooms, a lobby, social spaces, and more; board rooms equipped with presentation tools and screens; and stages, which can be set up in various locations such as the beach or rooftop. Plus, users can easily “teleport” to these different spaces, or they can navigate using the arrow keys. The platform can be used with a VR headset, but it can also be explored via a Desktop browser.
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Earlier in 2020, Sky TV celebrated the UK launch of a second series of their hit crime procedural Bulletproof with a complementary immersive digital experience, Bulletproof Interrogation. Players join two leading characters from the show (cops Bishop and Pike, played by Ashley Walters and Noel Clarke) in a tense sequence where they must help interrogate a serial killer bent on committing three murders. Created in partnership with Charisma.AI, the game deploys natural language processing and AI to allow fans to conduct a back and forth discussion with the suspect, where everything they say might influence the outcome.
Wolfe explained to Wunderman Thompson Intelligence, “From the time I started writing songs (age 8) and discovered my parents’ record collection, I saw records as musical books, with the artwork providing the perfect backdrop for the story, and I loved opening them up and entering into the world of the album. There was also a ritual to the occasion. I started imagining what my album could look like, what it could feel like, what worlds I could create. When it was time for my first album to be released, it was a very different era with the digital replacing the physical. So I thought about how to connect the two and that’s what my work became centered around: reimagining the vinyl experience but for today.”
In a run of six shows, viewers submitted artworks on a theme proposed by contemporary artist and presenter Grayson Perry, who conducted Zoom chats with the artists to hear the stories behind their work. Crombie, speaking at a recent CogX festival panel, said that the show was “radically empowering for the audience” who embraced the participation element, and that the concept “has energized and revitalized what the whole proposition of an arts programme is.”
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Welcome to the Future of remote events! Technology has once again become the answer to many of corporative needs and virtual events are the chosen setting for the professionals and the business leaders who did not want to be left behind. Because numerous meetings and events have canceled, postponed, or rescheduled due to the coronavirus outbreak, NextGen Event Co. has been finding fresh and innovative ways to keep clients and event pros moving forward in the virtual world. Some examples include Virtual event platforms utilizing avatars to provide a gamified yet connected experience for guests and planners alike. Think: The Sims—but for meetings and events!
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Technology provides the possibility of organizing corporative events with realistic avatars that will not only meet the needs of the participants, but also draw their attention. 3D Virtual Events meetings are followed through a screen, so we risk losing our audience’s interest and that they may exit the meeting. To avoid that, it is necessary to present a virtual platform attractive enough that recreates these real-life situations with a touch of creativity.
These concepts reflect a desire on the part of audiences to see themselves at the heart of the action, to actively engage rather than passively consume. Shows that can authentically offer viewer participation will reap the rewards, according to Neil Crombie of TV production company Swan Films. Crombie is executive producer of Grayson’s Art Club, an arts show conceived for lockdown for the British broadcaster Channel 4. The show ditched the traditional format of expert art critics dispensing wisdom and instead created a collective, meaningful experience for the nation.
Her recent work ‘From Green to Red’ is an environmental protest piece that will premiere at the London Biennale in June 2021. Harnessing 800,000 years of data from NASA, the visual piece tracks human impact on the planet through time by visualizing CO2 concentrations. The full installation seamlessly fuses the digital and the physical. As visitors approach, the timeline and music will change in response, the intent to give each individual an understanding of their own impact and a sense of agency.
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