Wolfe explained to Wunderman Thompson Intelligence, “From the time I started writing songs (age 8) and discovered my parents’ record collection, I saw records as musical books, with the artwork providing the perfect backdrop for the story, and I loved opening them up and entering into the world of the album. There was also a ritual to the occasion. I started imagining what my album could look like, what it could feel like, what worlds I could create. When it was time for my first album to be released, it was a very different era with the digital replacing the physical. So I thought about how to connect the two and that’s what my work became centered around: reimagining the vinyl experience but for today.”

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