These concepts reflect a desire on the part of audiences to see themselves at the heart of the action, to actively engage rather than passively consume. Shows that can authentically offer viewer participation will reap the rewards, according to Neil Crombie of TV production company Swan Films. Crombie is executive producer of Grayson’s Art Club, an arts show conceived for lockdown for the British broadcaster Channel 4. The show ditched the traditional format of expert art critics dispensing wisdom and instead created a collective, meaningful experience for the nation.
“We’re working with some movie studios to look at promotional work,” Tõke continued. “That could be something like turning yourself into a particular character, which can then be printed as a figurine. We also think gaming is a big use-case, since you’ll be able to put yourself into a game and play with your friends. Finally, we’re very excited about connecting people through virtual reality to create more authentic social interactions. You’ll be able to speak with friends, family, or colleagues in the virtual space — but as yourself. That’s the ultimate goal.”

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