Thanks to advances in digital technology, entertainment is now delivering richer, deeper and more immersive experiences for audiences. Content and experiences now deftly blend reality with the virtual, offering multiple entry points and deeper experiential layers. Today’s empowered audience expects freedom: to explore, experiment and most importantly, participate.
3D Virtual platforms provide a way of connecting in places which break the constrains of physical environments, becoming tools of extraordinary power in situations where a company has delegates in various geographical areas, remote workers or in the case of requiring a number of participants to be involved.   While it is true that applications such as Zoom or hangouts are effective options for video conference meetings or web seminars, they are not designed to hold events where hundreds of attendees take part simultaneously and aim to interact with each other.
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Her recent work ‘From Green to Red’ is an environmental protest piece that will premiere at the London Biennale in June 2021. Harnessing 800,000 years of data from NASA, the visual piece tracks human impact on the planet through time by visualizing CO2 concentrations. The full installation seamlessly fuses the digital and the physical. As visitors approach, the timeline and music will change in response, the intent to give each individual an understanding of their own impact and a sense of agency.

Bulletproof the Interrogation borrows heavily from gaming, and content creators are increasingly looking to fuse the thrill of the gaming experience into traditional entertainment mediums. UK startup Maze Theory is currently developing an interactive gamescape based on the hit BBC TV drama Peaky Blinders. Players will be able to enter a meticulous recreation of the world of the Shelby crime syndicate, infiltrating their circle, earning their trust and helping them defeat a rival gang. Peaky Blinders: The Kings Ransom promises ‘humanlike’ interactions, made possible through advanced AI technology which will allow characters to respond in real-time to players’ words, gestures and body language.

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