In a run of six shows, viewers submitted artworks on a theme proposed by contemporary artist and presenter Grayson Perry, who conducted Zoom chats with the artists to hear the stories behind their work. Crombie, speaking at a recent CogX festival panel, said that the show was “radically empowering for the audience” who embraced the participation element, and that the concept “has energized and revitalized what the whole proposition of an arts programme is.”
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Thanks to advances in digital technology, entertainment is now delivering richer, deeper and more immersive experiences for audiences. Content and experiences now deftly blend reality with the virtual, offering multiple entry points and deeper experiential layers. Today’s empowered audience expects freedom: to explore, experiment and most importantly, participate.
3D Virtual platforms provide a way of connecting in places which break the constrains of physical environments, becoming tools of extraordinary power in situations where a company has delegates in various geographical areas, remote workers or in the case of requiring a number of participants to be involved. While it is true that applications such as Zoom or hangouts are effective options for video conference meetings or web seminars, they are not designed to hold events where hundreds of attendees take part simultaneously and aim to interact with each other.
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Offering an interactive, multi-stage experience with a stellar line-up of DJs, underground acts and visual artists, Lost Horizon was streamed live via Twitch and Beatport and across social media on 3 & 4 July. Created in partnership with Sansar, Wookey Technologies’ photorealistic platform for events, the festival took place in a 3D rendered game-like landscape complete with “computer-generated avatars and green screen ‘hologram’ performances.” Much like any other festival, attendees in virtual reality (VR) were able to wander from stage to stage and chat and interact with others, with one key difference: at Lost Horizon, they were avatars.
Wolfe explained to Wunderman Thompson Intelligence, “From the time I started writing songs (age 8) and discovered my parents’ record collection, I saw records as musical books, with the artwork providing the perfect backdrop for the story, and I loved opening them up and entering into the world of the album. There was also a ritual to the occasion. I started imagining what my album could look like, what it could feel like, what worlds I could create. When it was time for my first album to be released, it was a very different era with the digital replacing the physical. So I thought about how to connect the two and that’s what my work became centered around: reimagining the vinyl experience but for today.”
Use simple transitions. Do not use flipping, rotating, spinning, shattering, melting, zooming, or otherwise obnoxious animations. While they may look cool they will not make your video look cool. The best transitions to use are fading to black (on YouTube choose color fade -> black) or no transitions (also called a hard transition). Also other ones that can be used are; fading to white, cross blur, cross fade, and wipe.
“Previously, if you wanted to get a high-quality scan of yourself, you’d have to go to a special 3D-scanning studio,” Tõke continued. “That would cost you around $400 for a scan. We started out with a studio like that, but we knew there had to be a better way to do it. What we’ve done now is to build a portable 3D scanner. We can do those same $400 scans, but at almost zero cost.”
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