Even without a good camera, you can make a great video. One way is to make the video "about" being cheaply made, like the Blair Witch Project or the experimental films of Kuchar. If you aren't going for the D.I.Y. aesthetic, one way to make a cheap camera still look good is to focus on keeping the camera level, using a tripod or other flat surface. As far as editing goes, there are some great movies that don't have any edits at all, like Warhol's Vinyl or Snow's Wavelength. That said, you'll probably want to edit. Check out free or low-cost editing programs online.
The sun is one of the best light sources for video. If you’re filming in natural light, do your best to get your footage in the morning or evening, when the light is softer. Midday light coming from straight overhead can cast harsh shadows on your subjects, while morning and evening light is more flattering. If you do have to film in the middle of the day, try to do so on a cloudy day, or find a shady area for softer light.

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Even without a good camera, you can make a great video. One way is to make the video "about" being cheaply made, like the Blair Witch Project or the experimental films of Kuchar. If you aren't going for the D.I.Y. aesthetic, one way to make a cheap camera still look good is to focus on keeping the camera level, using a tripod or other flat surface. As far as editing goes, there are some great movies that don't have any edits at all, like Warhol's Vinyl or Snow's Wavelength. That said, you'll probably want to edit. Check out free or low-cost editing programs online.
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Be alive! Act like you're talking to someone. Don't read of your script, just hit the main points. Don't stare at the camera, or any individual object. Even if you stay facing the camera, shift your weight, use limited hand gestures, speak with more than monotone, and use your face to reinforce your words. If possible add jokes, even if they are corny.

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