Offering an interactive, multi-stage experience with a stellar line-up of DJs, underground acts and visual artists, Lost Horizon was streamed live via Twitch and Beatport and across social media on 3 & 4 July. Created in partnership with Sansar, Wookey Technologies’ photorealistic platform for events, the festival took place in a 3D rendered game-like landscape complete with “computer-generated avatars and green screen ‘hologram’ performances.”  Much like any other festival, attendees in virtual reality (VR) were able to wander from stage to stage and chat and interact with others, with one key difference: at Lost Horizon, they were avatars.
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On the other hand, B-roll is the process of using alternative footage spliced together with the main footage. What it does is that the alternative footage complements the main footage or the story you’re presenting. A typical example is when you’re narrating a story, or when you’re doing an interview. It would be too boring to watch at the person talking. B-roll is what makes it exciting and engaging for viewers.

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Events designed for Corporate, Education and Non profits, avatars have mainly an interactive role. For example, in a convention, fair or any other type of commercial activity, businesses can arrange their booths or information stands with 3D avatars that stand for the company representatives. This way, attendees will be able to contact with assistants and solve their doubts in the moment.
Earlier in 2020, Sky TV celebrated the UK launch of a second series of their hit crime procedural Bulletproof with a complementary immersive digital experience, Bulletproof Interrogation. Players join two leading characters from the show (cops Bishop and Pike, played by Ashley Walters and Noel Clarke) in a tense sequence where they must help interrogate a serial killer bent on committing three murders. Created in partnership with Charisma.AI, the game deploys natural language processing and AI to allow fans to conduct a back and forth discussion with the suspect, where everything they say might influence the outcome.
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The fusion of digital and physical is helping to amplifying and elevate entertainment experiences, eliminating boundaries and expanding possibilities. Looking to the future, technologies from mixed reality to gestural, haptic and neural interfaces promise ever more intuitive, responsive and personalized experiences, with the viewer at the heart of the action.
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