It’s okay not to have a lot of views or audience interaction when you start out. Everybody has to start somewhere, and some channels naturally have more mass appeal than others, which gives them an advantage in picking up new viewers. But as you create and publish more videos, your viewership should grow over time. Having lots of videos, but almost no views, can make your channel seem amateurish to the viewers who do come along.
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“Previously, if you wanted to get a high-quality scan of yourself, you’d have to go to a special 3D-scanning studio,” Tõke continued. “That would cost you around $400 for a scan. We started out with a studio like that, but we knew there had to be a better way to do it. What we’ve done now is to build a portable 3D scanner. We can do those same $400 scans, but at almost zero cost.”
This is precisely the value of avatar-based platforms: the interactivity. That is why this is the next step companies should take and use in their strategies. It is not enough to have the events done virtually, it is necessary to use scenarios where the ‘personal contact’ feels as real as possible, where our relations are close despite being afar.
More than mere pandemic stopgap solutions, virtual gigs and festivals have long-term potential. Apart from the huge, borderless audiences, they also provide valuable opportunities for both inclusivity and transcendence. As Lost Horizon’s creative director Kaye Dunnings explained at the (also virtual) CogX festival in London recently, “You can transcend anything through an avatar. You can create it how you want and customize it yourself. People that maybe are limited physically can walk anywhere, jump and bounce and teleport around the space.”
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