Even without a good camera, you can make a great video. One way is to make the video "about" being cheaply made, like the Blair Witch Project or the experimental films of Kuchar. If you aren't going for the D.I.Y. aesthetic, one way to make a cheap camera still look good is to focus on keeping the camera level, using a tripod or other flat surface. As far as editing goes, there are some great movies that don't have any edits at all, like Warhol's Vinyl or Snow's Wavelength. That said, you'll probably want to edit. Check out free or low-cost editing programs online.
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The sun is one of the best light sources for video. If you’re filming in natural light, do your best to get your footage in the morning or evening, when the light is softer. Midday light coming from straight overhead can cast harsh shadows on your subjects, while morning and evening light is more flattering. If you do have to film in the middle of the day, try to do so on a cloudy day, or find a shady area for softer light.

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It’s okay not to have a lot of views or audience interaction when you start out. Everybody has to start somewhere, and some channels naturally have more mass appeal than others, which gives them an advantage in picking up new viewers. But as you create and publish more videos, your viewership should grow over time. Having lots of videos, but almost no views, can make your channel seem amateurish to the viewers who do come along.

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These concepts reflect a desire on the part of audiences to see themselves at the heart of the action, to actively engage rather than passively consume. Shows that can authentically offer viewer participation will reap the rewards, according to Neil Crombie of TV production company Swan Films. Crombie is executive producer of Grayson’s Art Club, an arts show conceived for lockdown for the British broadcaster Channel 4. The show ditched the traditional format of expert art critics dispensing wisdom and instead created a collective, meaningful experience for the nation.

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