On the other hand, B-roll is the process of using alternative footage spliced together with the main footage. What it does is that the alternative footage complements the main footage or the story you’re presenting. A typical example is when you’re narrating a story, or when you’re doing an interview. It would be too boring to watch at the person talking. B-roll is what makes it exciting and engaging for viewers.

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Bulletproof the Interrogation borrows heavily from gaming, and content creators are increasingly looking to fuse the thrill of the gaming experience into traditional entertainment mediums. UK startup Maze Theory is currently developing an interactive gamescape based on the hit BBC TV drama Peaky Blinders. Players will be able to enter a meticulous recreation of the world of the Shelby crime syndicate, infiltrating their circle, earning their trust and helping them defeat a rival gang. Peaky Blinders: The Kings Ransom promises ‘humanlike’ interactions, made possible through advanced AI technology which will allow characters to respond in real-time to players’ words, gestures and body language.

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